Month: March 2016

Follow Your Dreams – Wednesday Blog Series: How I Got My Start

Follow Your Dreams Series

 

It sounds trite, I know. And we’ve heard it a thousand times: Follow Your Dreams! As if it were easy.

Every Wednesday, I’m going to blog about this topic, because it has changed my life. At 38, I decided to stop wishing and hoping, and I started doing. I’m finally living my dream of being an author.

But following the dream isn’t all umbrella drinks and sunshine days. Quite the opposite, in fact. And even though it stresses me out sometimes and keeps me ridiculously busy, I wouldn’t trade one minute of it. The innate joy it has brought me is immeasurable. So I’m gonna start this series off by telling you how I got my start.

I’ve always written, but the stories were just for me. I had a husband, four kids, a small business, I tutored in my spare time for extra money, and coached high school tennis – I had no time for a dream.

My grandfather was in a nursing home after a series of strokes that left him physically fine but mentally deteriorating. He couldn’t care for himself, mostly because he forgot to. And the strokes left him with dementia, which made him belligerent and difficult to communicate with. I visited him often, and I noticed the home wasn’t keeping up with his personal hygiene. The nurses said that he wouldn’t let them bathe him.

So Grandpa moved in with my parents, who had built their home with this in mind. He lasted two weeks there. He wouldn’t let my parents care for him, either.

That left me.

My wonderful husband agreed to let Grandpa move in. I became his full-time caregiver. And while that time was the most rewarding of my life, it was also the hardest. I spent most nights crying into my pillow. And I took up writing in earnest.

I needed a break. I needed an escape. So after I tucked Grandpa into bed and turned on his baby monitor, I set the receiver next to my laptop and I wrote. And wrote. Somewhere along the line, I got serious about it. I realized I could really do this.

Looking back, it’s funny, because my life was busier and more stressful than it had ever been. If someone had told me that I could fit my DREAM in there somewhere, I would have laughed in their face. But the reason I was able to fit it in was because I needed it. I needed something bright and positive, I needed a creative outlet, so I made it a priority. It was really that simple: if you want something badly enough, you will make it a priority.

Before I spent my nights writing, what did I do to fill my time? Television, Internet surfing, working, laundry, sleep. Basically, nothing important. Sure, I still do all those things, sometimes, but the dream was/is more important. It’s amazing how much crap you can fit into a day and not even realize how much time you’ve lost.

Grandpa has now passed away, and my kids are now much older and more self-sufficient, but I still write every evening after everyone’s in bed. That’s my writing time. And something major has to be going on for me to give it up and do something else.

Of course, there’s a lot more to it, and we’ll explore it in future posts. But I hope I’ve got you thinking: how much time do I spend on things that don’t really matter? No one’s gonna be talking at your funeral about how many episodes of The Walking Dead you managed to watch, or how many funny videos you shared on Facebook. Don’t you want them to talk instead about your indomitable spirit, your drive, your courage in the face of insurmountable obstacles?

 

What’s Taking So Long?

I’m with you. I’m taking quite a while to release the final book in my Nilaruna Cycles trilogy. So here’s an update on my progress.

First, I’ve had some personal setbacks. Odd to say this out loud, but my parents, after 42 years of marriage, are getting a divorce. And a year a half ago, we bought the house next door to them. I’ve had a hard time separating myself from the drama (physically, it’s almost impossible – they can find me!). But last week, I finally decided that I needed to put boundaries in place and get on with everything I’ve neglected.

Like writing.

The book is 95% done. I know how it’s supposed to end. But dang it, there are plot threads coming out my butt on this one, and I want to make absolutely certain that nothing’s left hanging. This is the final book in this series, and I won’t get another chance to make things right if I screw it up. So please bear with me. I’m aiming for June 1.

And if you haven’t read the first book in this series yet (THE GO-BETWEEN)…email me. I’ll send it to you free and get you hooked. 🙂

But that’s not the whole story. With the personal drama came a drop of inspiration, and I have been writing. I have a 12-book contemporary romance novella series simmering (same format as Calendar Girl, if you read the genre). The first two are written and edited. I plan to have six written before I start publishing one a month, starting this summer.

I know it seems like I’m all over the place, but all my books, no matter the genre, have a common thread – they are all character-driven love stories. My goal is for you to know the characters bone deep, to sympathize with them and identify with them, and to ultimately root for them.

To that end…I’m out. Gotta get back to the writing. 🙂

A Letter to Sports Authority CEO Michael Foss

Dear Mr. Foss,

I received your email today regarding Sports Authority’s bankruptcy. I don’t pretend to know anything about the inner workings of your business, but I am a regular customer. And you’ve frustrated me of late.

One of your stores is two miles from my house and resides in the same shopping center as Target, Dick’s, and REI. I am an Amazon Prime member. To get me in your store, you need to offer better value than all of those retailers. And 95% of the time, you don’t.

I was in the Tustin, CA, Sports Authority two weeks ago. My best friend’s son was going to Outdoor Science School for a week, and since two of my kids had already attended, she asked for my help gathering the necessities. Specifically, she needed to purchase long underwear, wool socks, and a waterproof jacket, and she needed the items in one day.

Amazon Prime was our first choice, but the items she wanted didn’t have same-day delivery.

We next went to Target. Winter items were already phased out.

We knew REI would have what we needed, but their prices for clothing are high. So we tried Sports Authority. Long underwear was over $20/piece for the size we needed, and the only pattern available in the right size was camouflage. No. Wool socks were $20. No. They had no appropriate jackets. So off we went to REI. Bingo.

Admittedly, your store is not catering to Outdoor Science School. But why shouldn’t it, since every 5th grader in our county attends? A smart store manager would keep a small display of items well stocked, and would know when local kids are attending. And your higher prices wouldn’t necessarily be an issue if a parent could get everything they needed in one place.

I said I am a regular customer, and this is true for one specific item: shoes. I have four kids, all active, and this is one item I cannot buy on Amazon Prime – I need to try shoes on. Inevitably, when we go in to buy shoes, we also look at other items…clothing, tennis accessories, backpacks. But the prices are outrageous. My kids go through 2 backpacks a year, and it doesn’t matter whether I spend $20 or $80 on that backpack – it fails. So why would I spend on the higher end at Sports Authority? And the clothing…it dominates the store, and the prices are high. Yes, there is a market for high-priced active wear, but it’s shrinking. Target now sells great activewear at low prices. And Target is down the street from you.

You are facing the same problem that Barnes & Nobles is facing – the only people who are going to buy items at Sports Authority are the ones who need something RIGHT NOW (and let’s face it, it’s way more satisfying to browse in B&N for an hour than it is at SA, and yet B&N is still going down). So here’s my advice, for what it’s worth:

Small, focused stores. Tennis Authority. Golf Authority. Heath & Wellness Authority. Offer services (same-day racket stringing, knowledgable staff that can recommend the proper equipment and great teaching pros). Devote the most floor space to items people want/need to buy in person: shoes, equipment (gotta hold that racket in your hand), reasonably priced add-ons that customers can’t resist (water bottles, grip tape), but don’t junk up the checkout with $2 candy bars.

Price match. Maybe you already do this, but if you do, your customers don’t know about it. Offer to get any item they want at the same price as Amazon, and make sure it’s delivered by the next day.

Partner with the local community (again, maybe you do this, but it’s not known). Sports are expensive, and schools struggle with sports programs. Partner with high school sports teams for bulk pricing on uniforms, shoes, and equipment. Send a sales rep to high school games/matches, and have them make the rounds to parents. “Hey, we’ve got a special on racket stringing. If you give me your racket today, I’ll deliver them to your coach tomorrow.” $5 more for a new grip, give a coupon for 10% off their next shoe purchase. Take the easy money. And once you develop the relationship, the parents will come to you (I would).

You have no leverage in this online, Amazon-dominated world. None. You need to do things differently and better, and the only way to do that is to up your service game. Do what Amazon cannot.

I hope you make it. Consumers are better off with lots of competitive retailers. Best of luck.

Andrea Ring

Former tennis coach and sports lover